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Tourist Information Label Qualite Pistes Alizee Russeil
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Alizée Russeil

‘Qualité Tourisme™’ and ‘Destination of Excellence’ quality labels

Destination Île de Ré Tourist Office was created on 1 January 2016. It was awarded its first ‘Qualité Tourisme™’ quality label on 12 December 2016, and this was renewed during subsequent audits.

‘Qualité Tourisme™’ has now been replaced by the new ‘Destination d’Excellence’ quality label, and will be phased out completely by 31 December 2026.

In 2026, Destination Île de Ré will be aiming for the ‘Destination d’Excellence’ quality label.

The ‘Qualité Tourisme™’ quality label What does it mean?

‘Qualité Tourisme™’ is the quality label awarded to tourism professionals in France for the quality of their welcome and services. Accommodation, restaurants, places to visit, sports and leisure activities, tourist offices, self-catering rental agencies… ‘Qualité Tourisme™’ is a guarantee of quality throughout your stay, whether you choose a well-known or off-the-beaten-track destination, a large internationally renowned establishment or a small independent one. In 2020, more than 5,800 establishments had been recognised with the quality label, all sharing a commitment to excellence.

The quality label also means more satisfied customers, in comparison with French and Euro-Mediterranean averages:

Value for money: 66% higher
Staff welcome: 50% higher
Overall quality: 20% higher
Intention to return: 12% higher

Since May 2024, the new ‘Destination d’Excellence’ quality label has replaced ‘Qualité Tourisme™’. ‘Qualité Tourisme™’ will be phased out completely by 31 December 2026 (see ‘Destination d’Excellence’ information below).

‘Qualité Tourisme™’ is becoming ‘Destination d’Excellence’!

The new ‘Destination d’Excellence’ quality label aims to enhance quality across the entire tourism offering: accommodation, restaurants, places to visit, leisure facilities, tourist offices, and transport.

It has replaced the ‘Qualité Tourisme’ quality label since May 2024 and will be phased out completely by 31 December 2026.

Find out more about the ‘Destination d’Excellence’ quality label

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Destination Excellence label
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Destination d'Excellence

Do you have a complaint, suggestion or word of thanks to share with us?

As we strive to continuously improve our services, and more generally to enhance the quality of the welcome we offer to visitors to Île de Ré, any complaints, comments, suggestions or words of thanks from our visitors are a highly valued source of information.

All the information is processed, analysed and reported:

directly to professionals, local authorities and the services affected by a complaint
to the Destination Île de Ré Tourist Office management team during the monthly quality reviews
to the Destination Quality Group, made up of service providers representing the island’s economic and tourism sectors, elected representatives, members of the Destination Île de Ré Tourist Office management team and the Head of Quality. The group meets at least twice a year to discuss any issues encountered and identify avenues for improvement. It serves as a genuine meeting point for exchange between tourism professionals and businesses, local authorities and the tourist office
in our activity reports, which are freely accessible and shared annually with local authorities and partners.